E-commerce research resources

The following are valuable resources of:

  • Expert usability review/evaluations
  • Best practice guidelines from reliable sources
  • Applicable research reports (read this caution about applicability of usability research – in Dutch)
  • Multivariate A/B-tesing, plus dedicated and reknown books
  • Conversion stats of old versus new designs (normalised)
  • Research papers

Case studies and expert opinion

http://www.clickz.com TIP recommended by 3 experts (also good for stats)
–    http://www.clickz.com/showPage.html?page=3622853
– http://www.clickz.com/showPage.html?page=3622794
The first two pages provide some interesting background assumptions
Effective Cross-Selling
@ http://www.clickz.com/showPage.html?page=3610171
Learning from best practice of different industries
@ http://www.clickz.com/showPage.html?page=3616881

http://www.marketingsherpa.com/library.html (better for articles and case studies, registration needed for some)
http://www.marketingexperiments.com/improving-website-conversion/ (free)

http://www.iconocast.com/ – it’s hard to believe looking at the design, but this large Health and Science articles archive also includes translated newspaper articles, is popular and much cited. Use their search engine ; (links to more resources)
E-commerce section in NYtimes (updated every Monday)


Not e-commerce specific


Popular research companies & reports

Econsultancy ++

http://baymard.com +      ($150)  (mobile report = $300)    (also many free articles)

Nielsen Norman ($999)



Popular blogs

http://www.getelastic.com (e-commerce blog with articles on e.g. product comparison design, conversion) [Tip+++]

Design patterns

More Pattern libraries

E-commerce (CMS) package vendors
Mambofive and Intershop are popular e-commerce packages.  Bol.com use InterShop. Also: ZenCart, Magento cart

Academic publications

http://tc.eserver.org/dir/Design/Web-Design/E-Commerce  [TIP! ]   (papers,blog entries)
Journal of Electronic Commerce, Journal of Interactive Marketing

Research bureaus

Forrester research (a lot of focus on quantitive, mainly US research)
JupiterResearch (now merged with Forrester) (focus on eCommerce research resports; see below) [TIP! ]
http://www.e-consultancy.com/research/ ($299 for single-licence subscription) TIP!
37signals.com reports
http://www.adaptivepath.com/publications/ (Reports incl. registration&login, but no directly related to e-commerce)
http://www.deyalexander.com/resources/uxd/e-commerce.html (links to good articles on the subject)  – TIPErnst&Young
Baker & McKenzie  (focus too much on legal issues)
Netherlands: 2C/Mediametrix, Jungle Minds

Articles and white papers

White papers which have been praised by experts or are frequently mentioned. (ToDOo: distribute among (new) blog posts)

From Jared Spool (UIE.com) :
Product presentation pages design @
Where e-commerce sites can fail @

How to stop shopping cart abandonment @

Also popular:

More articles:

Google it!

Expert opinion and good articles (weblogs, essays)

http://www.grokdotcom.com/2008/01/28/semmy-awards/   (links to a few good articles)  Tip+

Web Usability Illustrated: Breathing Easier With Your Usable e-Commerce Site

E-commerce: 6 of the Most Successful Internet Business Models (article)

E-commerce and Usability


More articles (and the list goes on…)

http://usableweb.com/topics/000481-0-0.html (with focus on usability)
http://www.guuui.com/browse.php?cid=177  (links repository to articles, incl. e-commerce search)
http://libraries.mit.edu/guides/subjects/ecommerce/   (from MIT ; links to sources of news, research publications)
http://techrepublic.com.com/  (targetted at IT managers, search for e-commerce)

Research/credibility tools

http://citeseerx.ist.psu.edu/viewdoc/summary?doi= (cross-reference tool to check how many times a certain publication has been cited)

Conversion optimisation tips & best practice guidelines


One Response to E-commerce research resources

  1. […] 1. Designer’s intuition (using cognitive walkthrough, from gut feel or experience) or genius design 2. Patterns (Styleguides, User Interface pattern library, iOS/Android UI guidelines) 3. Conventions (like competitor audits) 4. Best Practice or audit top sites (The favourite of the boss being:”..but this is how Apple/Facebook/Google do it!”) 5. Confidence. A lot of hard-headed talking (without pausing) makes it sounds you´re sure of yourself, which helps convince others about your ideas. 6. Research (slideshare by doctors or professors, advice from good-looking or well-rated blogs, or hard numbers from any official looking body of knowledge) 7. MVT and A/B split tests results and case studies […]

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