May contain experience keywords.
Experience keywords represent the “initial five-second” emotional reaction that personas should feel when viewing the interface.
How to make such a diagram:
– Write and divide into 3 to 5 solid concept groupings.
– then develop those into a final set of experience keywords.
– Be sure to test the appropriateness of the keywords with your team and a few key stakeholders. Believable and visually descriptive keywords will help facilitate visual strategy discussions. Choose experience keywords that you would use to describe a person; these will be easier to design for and your audience will better relate to them
-Supporting keywords with photos or other forms of imagery can also be effective.
can use supportive keywords (thesaurus?)
Source: Using research to end visual design debates
Balance – of overall screen/viewport. Influences creditibility. An imbalance can draw the eye the one region of the page.
Symmetry – of 2 opposite or side-by-side elements. Influences
color, shape, size and negative space
The first guiding principle: Elements that do not act similarly, or do not belong to the same category, shall not look the same.
Zurb tool: ….