Interaction design

All about web user experience and good design practice

E-commerce research resources

Posted by Dan on January 25, 2010

The following are valuable resources of:

  • Expert usability review/evaluations
  • Best practice guidelines from reliable sources
  • Applicable research reports (read this caution about applicability of usability research – in Dutch)
  • Multivariate A/B-tesing, plus dedicated and reknown books
  • Conversion stats of old versus new designs (normalised)
  • Research papers

Case studies and expert opinion

http://www.clickz.com TIP recommended by 3 experts (also good for stats)
-    http://www.clickz.com/showPage.html?page=3622853
http://www.clickz.com/showPage.html?page=3622794
The first two pages provide some interesting background assumptions
http://www.clickz.com/showPage.html?page=experts/crm/traffic
Effective Cross-Selling
@ http://www.clickz.com/showPage.html?page=3610171
Learning from best practice of different industries
@ http://www.clickz.com/showPage.html?page=3616881

http://www.marketingsherpa.com/library.html (better for articles and case studies, registration needed for some)
http://www.marketingexperiments.com/improving-website-conversion/ (free)
http://www.emarketer.com

http://www.iconocast.com/ - it’s hard to believe looking at the design, but this large Health and Science articles archive also includes translated newspaper articles, is popular and much cited. Use their search engine ; (links to more resources)
E-commerce section in NYtimes (updated every Monday)
http://www.knowthis.com/internet.htm
http://www.ecommerce-guide.com

http://blog.kissmetrics.com

Popular research companies & reports

Econsultancy ++

http://baymard.com  ($150)  (mobile report = $300)

Nielsen Norman ($999)

GFK

 

Popular blogs

http://www.getelastic.com (e-commerce blog with articles on e.g. product comparison design, conversion) [Tip+++]
http://www.excitingcommerce.com/
http://www.ecommerce-blog.org/

Design patterns

http://www.welie.com/patterns/showPattern.php?patternID=commerce
More Pattern libraries

E-commerce (CMS) package vendors
Mambofive and Intershop are popular e-commerce packages.  Bol.com use InterShop. Also: ZenCart, Magento cart

Academic publications

http://portal.acm.org
http://tc.eserver.org/dir/Design/Web-Design/E-Commerce  [TIP! ]   (papers,blog entries)
STC
Journal of Electronic Commerce, Journal of Interactive Marketing

Research bureaus

Forrester research (a lot of focus on quantitive, mainly US research)
JupiterResearch (now merged with Forrester) (focus on eCommerce research resports; see below) [TIP! ]
http://www.e-consultancy.com/research/ ($299 for single-licence subscription) TIP!
37signals.com reports
http://www.adaptivepath.com/publications/ (Reports incl. registration&login, but no directly related to e-commerce)
Nielsen/Norman
http://www.deyalexander.com/resources/uxd/e-commerce.html (links to good articles on the subject)  – TIPErnst&Young
Gartner
Baker & McKenzie  (focus too much on legal issues)
Netherlands: 2C/Mediametrix, Jungle Minds

Articles and white papers

White papers which have been praised by experts or are frequently mentioned. (ToDOo: distribute among (new) blog posts)

From Jared Spool (UIE.com) :
Product presentation pages design @
http://www.uie.com/publications/whitepapers/PogoSticking-09-20-2005.pdf
Where e-commerce sites can fail @
http://www.uie.com/articles/customer_sieve/

How to stop shopping cart abandonment @
http://www.marketingexperimentsblog.com/research-topics/order-process/how-do-you-stop-shopping-cart-abandonment-09-06.php

Also popular:
http://www.ecommerceoptimization.com/articles/ecommerce-shopping-cart-usability-21-best-practices/

More articles:

http://www.getelastic.com/tag/recovering-shopping-carts/
Google it!

Expert opinion and good articles (weblogs, essays)

http://www.grokdotcom.com/2008/01/28/semmy-awards/   (links to a few good articles)  Tip+

Web Usability Illustrated: Breathing Easier With Your Usable e-Commerce Site
http://www.humanfactors.com/downloads/ecusability.asp

E-commerce: 6 of the Most Successful Internet Business Models (article)
http://www.discoveryarticles.com/articles/130666/1/E-commerce-6-of-the-Most-Successful-Internet-Business-Models/Page1.html

E-commerce and Usability

http://www.wdvl.com/Authoring/Design/Basics/ecom1.html

More articles (and the list goes on…)

http://www.designofsites.com/resources/index.htm
http://usableweb.com/topics/000481-0-0.html (with focus on usability)
http://www.guuui.com/browse.php?cid=177  (links repository to articles, incl. e-commerce search)
http://libraries.mit.edu/guides/subjects/ecommerce/   (from MIT ; links to sources of news, research publications)
http://techrepublic.com.com/  (targetted at IT managers, search for e-commerce)

Research/credibility tools

http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.59.6233 (cross-reference tool to check how many times a certain publication has been cited)

Conversion optimisation tips & best practice guidelines

More

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